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Wally Windbreak, Lindy Landscape & friends at our service

By Matthew Zylstra @eyes4earth · On July 28, 2012

Cleaning out old boxes from my school days, I was amused to find this collection of “Tree Care We Care” stickers produced by the former Queensland Forest Service (Dept. Primary Industries).

Various efforts have been made over the last decade to simply communicate the concept of “ecosystem services” (i.e. the benefits humans derive from nature) to the broader public.

And yet here was the good ‘ol Foresty Service (which existed between 1989 to 1995 and probably won’t be remembered for its outstanding innovation) doing something quite ahead of its time. Or was it a rogue but visionary employee who saw an opportunity to sneak out eco-educational stickers to high school pupils?

So click on an image above to check out what Tommy Tucker, Wally Windbreak (that one might have appealed to high school humour), Carol Catchment, Lindy Landscape and friends already had to say back around 1990-1992 in response to the enduring question: “What did nature do for you today?”

(Can’t think of a reason why I chose to hang onto these stickers, particularly since I have no recollection of ever seeing them. But some part of me seemingly figured I might develop an appetite for ecosystem services one day…)

PS: Notice anything slightly old school re gender stereotypes and the male:female ratio?
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Matthew Zylstra

Matthew Zylstra, PhD is an ecologist, lecturer and facilitator focusing on human~nature connectedness. His transdisciplinary research has entwined ecology, environmental psychology, and education in support of deep learning and wellbeing. He is a keen naturalist, especially in coastal and marine ecosystems.  Matthew’s PhD dissertation on meaningful nature experience, nature connectedness and its role in transformative education is freely available for download here »

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