By Ben Newell & Andy Pitman

Most of us don’t really understand climate change, and for some of us that means we can’t accept it. Sure, the evidence is compelling, but sadly humans aren’t always interested in evidence when it comes to deciding what to believe and how to act.  So what does change our minds? And how can information about human psychology help to get the climate change message across? What do you think of when you hear the words “climate change”? What about “global warming”? Are they the same thing? Can you describe how warming occurs, or the difference between “climate” and “weather”?  Does it really matter if you can’t?

Read more at The Green Pages